Editor's note re historic changes to one of the principal links in the article hello Etongrad!

In the February 28, 2021 version of my article hello Etongrad the sentence "For more take a look at the emerging action group website here" pointed to https://sites.google.com/view/ecp-protest-group/the-eton-plans

On March 6, 2021 - I changed that link in my article to http://saveoursussexvillages.uk

This was done because both web sites had been set up by the same people and a succession of urls had been anticipated at the time of my original article published the week before.

However - even though I am a local resident and object to the inappropriate nature of the Etongrad development - I see a potential communciations missfire with the name of the web site being "Save Our Sussex Villages" because it implies a sentiment rather than a precise statement of the group's deliverable scope and resources.

It's still early days in the story of this campaign. If the website's name changes again - I'll update this note as seems appropriate.

On March 18, 2021 - a new website for the campaign appeared. http://www.donturbanisethedowns.com/ - "Don't urbanise the Downs" alongside an "under construction" apology and a link to "join our campaign" button.

Despite 2 false starts with weak content - this - the 3rd iteration of the campaign's web site - is evidence of serious intent. So we will watch this space.

Until then - if you're on internet time and want to learn more right now - take a look at the emerging timeline of stories about this on - wrongthingwrongplace.com.

On March 29, 2021 - a new version of the Don't urbanise the Downs web site sprang into place - with much more content - revealing at last some of the hard work which had been going on behind the scenes. Well done to all who took part.

Web marketing stuff?

This isn't a forum for deep discussions about web marketing, naming web sites etc. I made my living as a web publisher of US (originally)and then China facing computing websites for over 20 years starting in 1996 - so naturally I've had many evolving views about web related topics. Some of which I wrote about in a little FAQs site called marketingviews.com. The link on the left takes you to a 2016 archive of that site which was already 20 years old at that time.